8 Must-Use Tools for Every Startup

Here is the list of tools that will help to make your life easier and move your startup to the right way
Thu Jun 01 2017
8-must-use-tools-for-every-startup

To track your team’s performance, control their work, check how successful your e-mail marketing is, and collaborate with your team members when they’re situated in different cities or even countries can be extremely difficult and will, definitely, take much of your time and efforts. That’s great that nowadays we have a large variety of on-line tools that can make our life easier. Brocoders have prepared a list of tools that will help any entrepreneur to work more effectively and save much time.

#1: Fiverr / Upwork for finding team members  

Even if you have a great idea, you can hardly realize it by yourself without some extra help. For sure, there are lots of platforms where one can find freelancers or an outsourcing teams. Anyway, the most popular ones still remain Fiverr and Upwork.

Fiverr enables you to hire people that can make any kind of design for you, write the relevant content, make some research work or whatever. Moreover, many jobs there can be done only for 5$ - here is where the name “Fiverr” has come from.

Upwork is useful when you need to outsource not only a single freelancer, but a whole team. We recommend using the platform if you need to cover the technical side of the project: find the developers, web designers, CTOs, etc. The platform helps you to search through the posts and find the offers that fit your budget, technology stack and other criteria.

#2: Slack for collaboration and communication

This tool is widely used by a great number of teams all over the world. We use it in our company as a main communication tool as well. The main Slack’s advantage is that it has unlimited free trial period (also known as a Light version) and lots of integrations with the tools that you might be already using. For getting an upgraded account, you can choose from any of the pricing plans.

Slack enables you to keep all conversations between your team members in one place. You can also segment the topics by different Channels accessible for every person from your team or private Channels that can be visible only for the people that the creator of the channel has chosen. Slack also has mobile apps available that can be easily downloaded from app stores. More to this, it provides with an opportunity to share documents as well as make video calls.

#3: Trello for Project Management

Once you’ve found the team and the place for a comfortable co-operation, it’s necessary to find the tool that will be helpful for managing and tracking the team’s performance. The tool that we use and the one that we highly recommend is Trello. Again one undoubtful advantage of the tool is that it’s free! You can just sign up and start using it at once.

Trello is very simple to use: all you need is just to drag-and-drop the cards among the different lists of a particular board. The number of boards created by one user is unlimited.

#4: Calendly for scheduling the appointments

When you are making business online, sooner or later the problem of arranging the calls will arise. Here is where Calendly - an online scheduling tool can help. The tool is simple to use as well, all you need is just to set your availability, share the link with the person you need and let them pick the most suitable day and time for a meeting or a call. Once the person has chosen the time, you will get an e-mail notification and the event will be automatically added to your calendar.

Using Calendly you can not only avoid the chain of long and boring e-mails but also eliminate the problems of mixing the time because of different timezones.

One more obvious plus of the tool is that it has a totally free Basic plan. If you want to upgrade it, you can choose between Premium and Pro accounts.

#5: Google Analytics for site performance tracking

Once you’ve launched your web-site, the data that you are interested in is: How much traffic does the web-site generate? Where does the most of the traffic come from? and so on. All these aspects play a great role in the startup’s success, therefore tracking them is a must.

One of the most popular tools that will collect all this data is Google Analytics. One of the advantages of this tool is that it’s free. Also, Google Analytics is quite easy to set up in comparison with other similar tools, though, some features may require deep knowledge.

Using Google Analytics you’ll be able to learn what keywords users type in the search engine to find your site, learn what pages and links are the most popular ones, check what countries do the visitors come from and so on. And the best thing is that Google Analytics provides the information in form of clear charts and graphics so that even a non-tech person can easily understand the data.

#6: MailChipm for e-mail marketing

E-mail marketing is important if you want to get loyal customers. With the help of e-mail services, you’ll be able to move the customers through all the sales funnel effectively. The tool that has proven itself to be stable and easy to use is MailChimp.

The best thing about the service is that its interface is easy to customize and it won’t take you much time to brand the emails according to your needs.

Moreover, if you have less than 2,000 e-mail subscribers, you can use MailChimp’s basic plan for free. What’s great for startups, as they usually have a rather limited budget.

#7: BuzzSumo for content marketing

Whatever you can read about the content marketing, every article states that “content is the king”. With the successful content marketing, you can attract more customers and turn them from permanent users to loyal ones as well as increase your brand awareness.

But the problem is that the most of the content has already been written and it’s hard to come up with some original idea. Moreover, if you are new in the field, it’s difficult to guess what topics are the most relevant for your customers. Besides, it’s obvious that different types of the content can be more or less successful for different social networks.

Luckily, there is the service that can help you solve all these problems - BuzzSumo - the content marketing tool that helps to analyze the content, find the content that performs the best as well as find key influencers to promote your content.

The trial period of the services lasts for 14 days and after that time you should choose any of the pricing plans.

#8: Canva - for creating visual content

To make a beautiful banner or a social media post by yourself can be difficult. On the other hand, to hire a designer who will be able to make it in a professional way can be rather expensive.

Canva - is a great tool that makes it easier to create visuals that will attract your customers’ attention. With the help of the service, you can either choose from the already existing templates or create your own ones.

Again, like the most of the services listed above, Canva is free, however, if you want to have an access to a bigger variety of templates and icons, you can choose Canva for Work pricing plan.

Of course, this list that we’ve created is not comprehensive and everybody can find other tools which are more convenient and useful for them. If you use some other tools, please, share your experience in the comments.

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