July 12, 2023

SaaS Design Unveiled: The Art of Creating an Awesome User Experience

Yulya Glamazdina

Head of Marketing

15 min

SaaS Design Unveiled: The Art of Creating an Awesome User Experience To date, cloud growth is on the rise, with software as a service (SaaS) being one of the leading industries. According to the latest Gartner’s forecast, worldwide end-user spending on public cloud services is estimated to grow 21.7% to $597.3 billion in 2023, up from $491 billion in 2022. Cloud computing is taking the digital business to a new level as organizations worldwide seek to break through with new technologies like metaverse, generative AI, and Web3.

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The current competition for digital services has forced cloud providers to develop more advanced capabilities, as organizations now consider the cloud as a crucial platform for digital transformation. Generative AI relies on large language models (LLMs), which demand powerful and scalable computing capabilities to process data in real-time. The cloud provides an ideal platform and solution for this need, and it's no surprise that cloud hyperscalers are leading the way in generative AI today.

All cloud market segments are projected to grow in 2023. Software as a service is forecast to reach $197,288 million in end-user spending, remaining the leading segment of the market. To date, 99% of organizations are using one or more SaaS solutions and SaaS adoption is expected to keep growing. Such a high demand generates strong competition as there are many to choose from in the SaaS market. How to develop an outstanding product and impress your potential customers in the face of such competition? This guide will help you with it. As a SaaS development company with over eight-year experience, we'll cover everything you need to know about SaaS product design and help you create the winning software from scratch without difficulty.

The Role of User-Centered Design in SaaS Development

With such high competition in the SaaS market, building a high-performance SaaS solution today is challenging. Innovation is the foundation for any SaaS product, and each company strives to delight users with thoughtful, high-tech solutions. However, the value of your SaaS product may not be evident to your audience as a crucial aspect showing the value of cloud software is its excellent design. According to statistics, 94% of website users make their impression based on its design, while 88% of consumers will not return to a site after the first visit due to poor website user experience.

So, to win an audience, you have to make them fall in love with your style, convince them about your worth, and be unique. It’s a challenging task, especially for new businesses, as the SaaS industry keeps growing. However, design is one of the critical aspects that can help in this situation. According to McKinsey research, companies presenting great designs can double the revenue and shareholder returns growth compared to their industry counterparts.

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Source: https://www.mckinsey.com/

SaaS product design is a complete process of deciding and delivering the user interface and user experience for the target users. According to research, users spend 5.94 seconds looking at a website’s main image and 5.59 seconds reading a website’s written content. What does it mean? A single image can attract them more than a page of written information. Engaging users and customers with visual design is the top priority when creating the SaaS product, as a satisfied user experience can help you get a step ahead of your competitors and build a strong interaction between you and your customers.

Along with pricing and security, an outstanding user experience is among the top reasons customers choose one product or service over another. The value of UX design shouldn’t be underestimated, as 80% of people are willing to pay extra for a better user experience, while 75% of customers judge the reliability of a website by its appearance. These simple digits annually lead to billions of dollars in losses due to poor user experience for companies. According to research by Amazon Web Services, e-commerce businesses lose 35% of sales due to poor user experience, which equates to approximately $1.4 trillion in sales.

Exceptional design can attract customers and help them interact with your product. Your ability to balance performance, functionality, value, and utility can help you create a more aesthetic and user-friendly SaaS solution, which will help you achieve your business goals faster. Below, we’ve collected the main benefits a high-quality UX/UI design can bring you.

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Why Investing in UX/UI Design Can be Game-Changing for Your SaaS Product

Everything in your SaaS product, from button design to navigation, should work seamlessly and be accessible to your audience. The thoughtful, first-class design will bring your company the following benefits:

  • Better conversion rate. SaaS product design is directly related to its usability. The more user-friendly your solution is, the more users interact with it. This way, you can explore the user journey and choose the most beneficial design elements and features.
  • Increased user engagement. High-quality UX/UI design can make a product more engaging, intuitive, and easy to use, leading to increased user engagement and longer retention rates.
  • Greater customer satisfaction. A well-designed SaaS product that is user-friendly, efficient, and visually appealing can enhance customer satisfaction, resulting in more positive reviews and referrals.
  • Reduces user churn. Exceptional UX/UI design can reduce customer churn rate by improving the overall user experience and making it easier for customers to achieve their desired goals within a product or service. By reducing frustration, confusion, and barriers to entry, users are more likely to stay loyal to a product or service over time.
  • Improved brand image. A well-designed SaaS product can significantly impact a business's brand image, building customer trust and loyalty and setting the brand apart from competitors.
  • Reduced development costs. High-quality UX/UI design can prevent costly errors and iterations in development, ultimately reducing development costs and ensuring a faster time to market.
  • Enhanced market competitiveness. An exceptional user experience can be a significant factor in setting a product apart from competitors, leading to greater market competitiveness and a more significant market share.

Best Practices to Create a Winning Design for Your SaaS Solution

There are no universal design standards specific to SaaS products, but there are some generally accepted best practices and principles that designers and developers should consider when designing SaaS solutions. These include ease of use, accessibility, scalability, security, and responsiveness. Additionally, adhering to industry-specific design conventions and ensuring consistency throughout the product can help to create a more user-friendly experience for customers.

Ultimately, the specific design standards for a SaaS product always depend on the product's target audience, functionality, and unique value proposition. In this paragraph, we’ve collected the best practices for SaaS product design that will make your solution user-friendly, bring a high conversion rate, and increase your profits.

Designing for Success: Key Practices for Building High-Performance SaaS Products

Statistics show that 94% of a website user’s first impressions are design-related, so your top priority when building a SaaS product is creating an impeccable and thoughtful design to attract more users. After analyzing some of the most successful SaaS websites, we’ve created a list of the best UI practices that will enhance the appearance of your SaaS product and make it more user-friendly.

Landing page

A landing page is vital to a SaaS product's marketing strategy. It must make a strong first impression, showcase the product's benefits and features, and lead the user toward the desired action. A catchy headline is also crucial for grabbing visitors' attention and encouraging them to scroll further. The landing page should be optimized for user experience, load quickly, and be mobile-friendly and visually appealing with high-quality images and easy-to-read fonts and colors.

Simple sign-in and sign-up

The right first impression is half of your SaaS product success. When a user chooses your software among other options, his next step is signing up. It's recommended to make the registration process as simple as possible to minimize the user's time on this step. You can achieve this through a vivid call-to-action button on the main page, requesting only the necessary user data.

Smooth onboarding

The onboarding process is the first step of productive user interaction with your SaaS solution, and the product's future success directly depends on how well this interaction goes. Smooth onboarding is one of the best practices in SaaS design, as it sets the tone for the user's entire experience with the product. It reduces the likelihood of frustration or confusion and increases the chances of user engagement and retention. To implement SaaS smooth onboarding, it's essential to consider the user's perspective and design the onboarding process around their needs and goals. For example, you can:

  • Provide a clear and concise welcome message that explains the benefits of the product and sets expectations for the onboarding process;
  • Offer a guided tour or tutorial that walks users through the product's key features and functionality;
  • Use interactive elements, such as tooltips or animations, to highlight essential elements and guide users through the product;
  • Ask for user feedback and use it to improve the onboarding process over time.

Smart search

Smart search is one of the best practices in SaaS development. No one wants to spend hours searching for the necessary information on a website or app. To avoid this problem, add search filters to your solution so that users can quickly find what they are looking for.


SaaS personalization involves customizing the user interface, functionality, and content to provide a flawless user experience. Personalization can enhance the UX by making the product more intuitive and relevant to the user's goals and objectives. It can also improve engagement and retention by creating a stronger emotional connection with the product. For this purpose, you may collect customer data, which can further be used to segment users into different groups based on their needs and preferences and tailor the product accordingly.

Dashboard optimization

Another practice to deliver a high-quality user experience is well-designed dashboards, as the dashboard is the first thing a customer starts with SaaS. It helps view information about current KPIs, giving clients a complete view of tasks and their performance. Your task here is to provide users with the tools they need to make their journey through your SaaS product smoother. You can improve the usability of the dashboard design by including sorting by date or selected KPIs.

Thought-out menu navigation

Your SaaS solution should be accessible and not confuse users. Make sure your navigation bar is concise and contains fewer than ten items. You can also provide different page layouts for additional data so that customers can easily understand your product hierarchy and enjoy using it. To improve the navigation menu, you can:

  • Test navigation with a group of users to ensure it’s intuitive and get their feedback on the menu items and pages arrangement;
  • Use tooltips or short videos to guide users through the menu. It will facilitate their journey through the product functionality;
  • Use clear UX writing or microcopy to outline elements such as buttons, menus, error messages, and instructions for using the product;
  • Choose the best navigation pattern for your app's complexity level. You can use the horizontal pattern, considered the most intuitive or apply vertical scrollable navigation if you need to include more items in the menu.


A pricing page is another essential component of a SaaS product's website, as it is where potential customers go to see the various pricing options available for the product. A well-designed pricing page should be easy to understand, clearly communicate the value of each pricing tier, and encourage users to upgrade to a higher tier.

The pricing page should also be visually appealing, with clear and concise pricing information, and include features such as a comparison table to help users make an informed decision. Additionally, it should be optimized for user experience, load quickly, and be mobile-friendly.

Customer support

Even if your SaaS product is perfect in UX/UI, users may still have questions on their journey with a website or app. To improve the SaaS app and get user feedback, you should provide comprehensive support for customers to help them figure out your features. You can add a chat window, create a bot to solve the most common issues or include a FAQ section to streamline the customer support process by filtering out easy-to-fix issues.

Continuous design update

Continuous upgrading is one of the best practices in SaaS design, as with rapidly evolving technologies and the constantly changing needs of users, it is critical to keep your SaaS design up to date to remain competitive in the market. Adapting your UX/UI design to the expanding business scale, you can stay ahead of the SaaS competition and provide your users with the best possible experience. Continuous SaaS design upgrading is considered more efficient than waiting until a major redesign is required, as it allows for quicker user feedback and faster implementation of improvements. By making incremental changes, you can test and refine new design elements, ensuring they are effective before rolling them out across your entire platform.

Expert Tips for Great SaaS Design

When creating a design for SaaS products, adhering to specific standards and trends is critical to ensure a better, more user-friendly website. One of the essential aspects of SaaS design is the landing page, which should represent the business and its products and convert visitors into customers. It takes users about 0.05 seconds to form an opinion about the site. To achieve this, a catchy headline is essential, and the page should be visually appealing with images, videos, graphics, and animation.

When do consumers stop interacting with a brand they love?

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Source: https://www.pwc.com/

In addition, the site structure should be carefully considered to avoid overwhelming visitors with endless paragraphs of text. Visual content is essential, and the use of headings, bullets, and other elements can make the text more readable. According to statistics, 94% of negative user reviews are related to design, so colors and themes should be used to appeal to users' different tastes and preferences, with options for customization such as font size and color saturation.

Another critical moment in SaaS design is the layout of the site. It should provide an excellent overview and allow users to find important data quickly. We recommend optimizing white balance to keep the platform simple and using low-fidelity layouts to determine where content should go. The presentation of information is also critical, as too much data on one page may lead to information overload. To avoid this, data should be summarized and grouped using cards or icons to reduce clutter.

When designing a SaaS product, you should also pay attention to summarizing and visualizing data, as it’s often difficult for users to understand large amounts of textual data. Choosing the best data visualization type to illustrate the data is essential. Providing a sort/filter function can limit the amount of data displayed, and filters can be used to search for specific data types in the database.

Finally, you can use wireframes and prototypes to visualize the user journey and review changes before testing or deployment to create a superb design for your SaaS product.

According to a Forrester report, an improved user experience can increase your website's conversion rate by 200%, while a better UX design can boost your conversion rate by up to 400%. By following these practices, you can create a design that is visually appealing, user-friendly and effective in converting visitors into customers.

Top 5 SaaS Websites with Exceptional Design: What Makes Them Stand Out?


Slack is a well-designed SaaS platform with a user-friendly interface, accessibility, a focus on collaboration and productivity, and a range of features. It offers an intuitive interface across web, desktop, and mobile devices, making it easy to use from anywhere. Slack's design also prioritizes accessibility with high-contrast mode, keyboard shortcuts, and screen reader support.

Slack also offers customization options for notifications and integrates with a range of third-party apps, making it a hub for productivity and teamwork. Its design helps users communicate and collaborate effectively by making it easy to share files, participate in discussions, and stay updated with team activities.


User-friendly interface, accessibility, and focus on enhancing customer relationships make this CRM platform a prime example of a well-designed SaaS product. HubSpot offers an all-in-one marketing, sales, and service suite, helping businesses to streamline their operations. The design of this platform is intuitive and easy to navigate, with a consistent interface across platforms, ensuring a seamless user experience.

HubSpot also offers unique UX features, such as customizable dashboards and reporting tools, that allow users to monitor key metrics and track the success of their marketing, sales, and service efforts.


DropBox offers users a simple and intuitive interface, accessibility, and focus on file sharing and collaboration. Its design is the same across all platforms, and its easy-to-use interface makes it easy to store, share, and access files from anywhere.

Moreover, Dropbox provides users with unique UX features, such as integration with various third-party apps, including Microsoft Office and Google Drive, which enhances its productivity and collaboration capabilities. It also offers customizable sharing options that allow users to control access to files and folders, ensuring data security.


Spotify is another example of a well-designed SaaS website, as when visitors enter the homepage, it looks like a Spotify browser. When clicking on the displayed playlist, you will be prompted to start listening by signing up for a free account that is both smart and efficient. Spotify offers good personalization by creating user playlists based on their listening history and preferences. Also, its design is accessible, with features like high-contrast mode and screen reader support.


SEMrush design is an excellent example of the efficient organization of diverse data. Semrush is like Google Trends, Moz, Hootsuite and SimilarWeb - all rolled into one, and you’ll find dozens of different charts for any website you search in its index. Traffic statistics, keyword volume and performance, competitor charts, and snippet data are accompanied by visuals, significantly simplifying information perception.

SaaS Design Trends for 2023

SaaS design plays a crucial role in the success of modern businesses. A well-designed SaaS product can offer numerous benefits to customers, including increased efficiency, improved user experience, and better scalability. By adopting an effective SaaS design strategy, companies can not only attract more customers but also retain existing ones, which will ultimately lead to increased revenue and growth.

Staying competitive in the SaaS market is crucial for businesses, and one way to achieve it is by keeping up with the latest SaaS design trends. The technology landscape is continually evolving, and as a result, user expectations are constantly changing too. By staying up-to-date with the newest design trends, you can ensure that your SaaS solution remains relevant and engaging, which is essential for retaining customers and attracting new ones.

All SaaS websites with exceptional design reviewed above are clear, functional, and easy to navigate. Most of them take a minimalistic design approach and have a flow similar to the user’s workflow. In this section, we’ve collected the newest SaaS trends to use in your website design to take it on top.

Minimalism in design and colors

Minimalistic design has been a trend for some time, and it is likely to continue to be popular in the SaaS industry this year. This design style focuses on simplicity and functionality, with clean lines, plenty of white space, and a limited color palette. Simplicity attracts users, making them more likely to stay with your SaaS product, so try to keep it maximally simple and display only the most relevant elements.


Source: https://asana.com/

Large headings

Adding large headings to your minimalist design scheme can effectively draw users' attention to the most critical elements of your SaaS platform. By utilizing a visual hierarchy, with larger font sizes reserved for crucial information and smaller headings for less important details, you can guide users through the platform in a clear and intuitive way. This design approach enhances the UX and allows for a more streamlined and efficient interaction with the software.


Source: https://docspo.com/

Dark mode

In the past few years, dark mode has gained considerable popularity and is expected to remain a prevalent design trend in 2023. This design choice not only gives a modern and sleek look but also reduces eye strain and can help save battery life on devices. It also benefits users who work late at night or in low-light conditions.


Source: https://github.com/


As more businesses seek to provide customized experiences for their customers, personalization remains a significant design trend in the SaaS industry. It can include tailored user interfaces, personalized recommendations, and customized content. To date, with the help of data analytics and ML, SaaS websites can collect user data and utilize it to create a personalized experience for each user. It increases the chances of converting the visitor into a buyer and helps build a strong relationship with users.


Source: https://open.spotify.com/

Augmented reality and virtual reality

AR and VR technologies rapidly evolve, becoming a popular design trend in the SaaS industry in 2023. These technologies can create immersive experiences, such as virtual training environments, interactive product demos, and more, providing immersive experiences that improve engagement, productivity, and learning.


Source: https://sketchfab.com/

Voice User Interface (VUI)

VUIs may become a popular design trend in the SaaS industry as voice assistants become more prevalent. It can include designing interfaces optimized for voice commands and integrating natural language processing (NLP) technology to provide a more conversational experience.


Source: https://www.salesforce.com/ (Salesforce Einstein Voice Assistant)

Graphics and illustrations

Using graphics and illustrations in your SaaS solution gives it credibility and relevance and facilitates convenient and smooth user navigation through your product. In addition, illustrations are an integral part of your brand. Data visualization plays a critical role in SaaS design, as instead of looking for the relevant information in text, your customers can find it in the form of graphs and charts.

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Source: https://www.hubspot.com/

Responsive design

As more users access SaaS products from various devices, responsive design will continue to be an important design trend in 2023. By creating interfaces that adapt to different screen sizes, you can ensure a consistent user experience across devices.

Index menus

To date, SaaS platforms offer users a more convenient solution than simple drop-down menus - indexes. Index menus appear on the main page, representing icons with a short description of a product, service, or function. Indexes significantly facilitate user interaction with SaaS products as they don’t require a single click.


Source: https://www.atlassian.com/


Micro-interactions are a growing trend in SaaS design, consisting of short, quick user journeys that provide a shortcut to a longer process. The trend implies making things more interactive, using small doses of animation to bring life to static content and make it more engaging. This approach involves utilizing already existing functionalities presented interactively.

By using animation to enhance user navigation and engagement, SaaS products can provide a more intuitive and streamlined user experience, ultimately leading to increased customer satisfaction and retention.


Source: https://www.canva.com/

Cost of SaaS Product Design and Development

The next step after your SaaS product idea has taken shape is to put it into practice, and the main question here is the cost of creating a first-rate design. In this section, we’ll check the main factors affecting SaaS design costs and extra expenses that should also be noted.

The price of a SaaS product design can be influenced by various factors, including:

Complexity. The design complexity can be a significant factor in determining its price. The more complex the design is, the more time and resources will be required to develop it, which can result in a higher price tag. Design elements that can be complex in SaaS websites include:

  • Animations and interactions;
  • Personalization;
  • Responsive design;
  • Data visualization;
  • Accessibility features.

These elements require careful planning and attention to detail to ensure they work smoothly and provide a positive user experience. Features. The number and complexity of features can also affect the price of a SaaS product design. The more features a product has, the more development time and resources will be required to implement and maintain them. The cost of a SaaS design also depends on which platforms it is made for and whether the design is made for the web or for mobile applications. Target market. The target market of the product also has an impact on its price. Products aimed at larger businesses or enterprises may cost you more than those aimed at smaller companies or individuals. Competition. The design price can also change depending on the competition in the market. If many similar products are available, the price may be higher to remain competitive. Reputation. The reputation of the company developing the SaaS product design can also impact its price. Established companies with a strong track record may be able to charge higher prices than newer or less well-known designers. Value proposition. The perceived value of the SaaS product design to the customer can also be a significant factor in determining its price. If the product design provides unique features or solves a particular problem in a novel way, it may carry a higher price tag.

The process itself, which consists of the discovery phase, prototype, design, and making changes, also affects the cost of SaaS design as communication and research are included in the designer’s work hours. This time can be reduced by using brand books and templates. In Brocoders, we use BROtotype Web & Mobile App UI Kit, which includes a set of basic elements for faster low-fidelity prototyping 
of web and mobile app layouts.

In addition, the design team's location also plays an essential role in the cost of SaaS design. For example, the hourly rate for a designer from Ukraine is $35-45, while an American designer earns twice as much. The quality in both cases remains high, so why overpay?

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After launch, promoting the app and complying with laws can also add to the cost of your SaaS product design. In addition to licensing and subscription, technical support and updates also affect the overall cost of the product.

The table below covers the main aspects affecting the total cost of creating a SaaS product. However, you should note that each project is as unique as its price.

How to calculate the cost of SaaS application design?

Design StageDescriptionRequired working timeFactors that influence the cost
Step 1: Hiring a developerFinding a skilled developer to build your SaaS appDepends on the project’s size and complexity and the developer's hourly rate. On average, a basic SaaS app can take 450 working hours.Hourly rate, project complexity, level of experience.


Design StageDescriptionRequired working timeFactors that influence the cost
Turning to an agencyOutsourcing development to a specialized agencyDevelopment costs are typically higher, but an agency may offer more expertise and project management.Hourly rate, agency reputation, project complexity, level of experience.
Step 2: ResearchExamining competitor solutions and preparing the information architecture of the applicationSmall app: 40 man-hours; Medium app: 80-120 man-hours; Large app: 160+ man-hours; User interviews: 40 man-hours.Project complexity, the extent of research required, size of the development team.
Step 3: PrototypingSetting up the layout and navigation and prototyping all screens and states within themSmall: 180 man-hours; Medium: 460 man-hours; Large: 800+ man-hours.Project complexity, number of screens and states, the extent of interactivity.
Step 4: Markup and NavigationAdding interactivity and functionality to the prototypeSmall: 20-40 man-hours; Medium: 40-80 man-hours; Large: 80+ man-hours.The number of screens and states, extent of interactivity.
Step 5: UI DesignCreating the visual design of the applicationSmall: 160 man-hours; Medium: 400 man-hours; Large: 720+ man-hours.Level of detail and complexity in design, number of screens and states.
Step 6: Corrections and CommunicationsDiscussing changes and making revisions to the designSmall: 80 man-hours; Medium: 250 man-hours; Large: 500+ man-hours.The extent of revisions required, level of detail in feedback, communication style and tools used.

You should note that these are general estimates, and the actual required working time and cost can vary depending on the project’s scope and complexity, the experience level and hourly rate of the designer or agency, the number of revisions required, and the communication style and tools used.

Brocoders - Your Design Partner

When it comes to SaaS design, it's important to hire professionals with extensive experience in creating UX/UI designs for Saas products to develop a first-class solution that meets your business needs. In addition, the research and analysis work must be done in advance. In Brocoders, this step is performed by a business analyst, who, together with the designer, helps you create a SaaS product with a superb design that will increase your revenue, improve customer retention, and help you gain a competitive edge in the marketplace.

Brocoders is a software development company that provides custom software solutions to businesses across various industries. Our services include:

  • Team augmentation;
  • Product development;
  • UI/UX design;
  • QA testing;
  • DevOps Services.

We have a global client base, including companies in the USA, Canada, and Europe. One of the main benefits of Brocoders is our ability to tailor our services to meet each client's unique needs. Working closely with their clients and understanding their goals and objectives, we develop a custom solution that meets those needs. Additionally, Brocoders' attention to quality and detail ensures that our clients receive a first-class product that meets their expectations.

At Brocoders, we've been developing and designing SaaS products for over eight years, making dozens of our customers happy. We prioritize user experience, conduct thorough research, and deliver a high-quality product that meets the needs of our clients. Let’s look closer at our approach to SaaS product design.

How to Design SaaS Software? Brocoders’ Approach

The design process at Brocoders consists of the strategy stage and the design itself. Most of the projects that come to us first go to the business analyst, who collects information, studies the product documentation, if it was already prepared by the customer, and conducts market and user research.

We take a comprehensive approach to creating digital products from scratch and focus our work process on research and strategy, ideation and design, improvement and testing, and accessibility, which is the key to human-centric digital products. Adhering to high accessibility standards, we strive to create customized solutions that guarantee an excellent user experience and bring measurable benefits to the client's business.

Brocoders’ approach to UX/UI design consists of three stages:

Stage 1: Research and Strategy

Participants: Business Analyst, Product Manager, Project Manager, Team Lead. Our work begins with an in-depth study of the environment in which our client conducts business to obtain a comprehensive view of its products, services, market and competitors. We use the results of our research to identify trends and issues, which allows us to draw valuable conclusions. Our experts also pay special attention to understanding user needs and pain points to improve our methods. The main steps in this stage include:

  • Stakeholder interviews;
  • Market research;
  • Research of competitors.
  • Product strategy;
  • Role prototypes;

Stage 2: UX/UI Design

Participants: Business Analyst, Product Designer, Project Manager, Product Manager. Based on a human-centered approach, we can map and visualize the user's journey and goals, using this information as a starting point for user interface design. The design process includes the creation of a high-precision interactive prototype, the main goals of which are:

  • Product visualization;
  • User testing;
  • Determination of the product volume;
  • Building a product roadmap.

The interactive prototype is part of Brocoders' design process for fast and accurate product delivery. The prototype is developed in Figma using the Brocoders prototyping framework, which saves time and money. It is an iterative process where the BA works closely with the product owner/stakeholder to prototype the future solution, gather as much feedback as possible, and iterate to get a functional and visual product model that can be delivered with minimal risk and change requests. This prototype can be transformed into a real UI design in the following stages using the UI Kit and the design system. The main steps in this stage include:

  • Development of characters;
  • User stories;
  • User journey map;
  • MVP definition;
  • Information architecture;
  • Custom threads;
  • Prototype;
  • Prototype testing;
  • Visual language definition;
  • Design system;
  • UI design;
  • Interactive design;
  • Responsive design.

Stage 3: Demonstration

Participants: Business Analyst, Product Manager. Once the interfaces are designed, we do a live demo for the client of exactly how the flows will work and how the system will be used. Conducting user tests helps to collect user feedback and filter and improve our hypotheses and solutions. The main steps in this stage include:

  • A/B testing;
  • Usability testing;
  • Analytics and optimization.

Brocoders has experience not only in creating UX/UI but also in creating brand style. Thanks to our diverse experience in web design and illustrations, we can perform various tasks, and our tools can speed up the creation of prototypes and standard interfaces.

Brocoders’ Experience with SaaS Products

Brocoders has experience working with various clients, from startups to large enterprises. We’ve completed numerous projects in healthcare, finance, e-commerce, and logistics. Some of our case studies include developing a platform for a logistics company to streamline its operations and reduce costs, creating a mobile app for a healthcare provider to improve patient engagement, and building a custom e-commerce platform for a fashion brand.

Brocoders has received a 5.0 average review rating on Clutch.co, a B2B ratings and reviews platform. Clients have praised the company for excellent communication, technical expertise, and ability to deliver high-quality products on time and within budget. Some of our SaaS design projects include:


This software development company specializes in creating custom web and mobile applications for businesses across a range of industries. The company's services include web development, mobile app development, UI/UX design, and project management.

For Adact, Brocoders has developed a marketing analytics software platform, leading the consulting, database architecture, coding, and implementation stages of the development project. We’ve built a seamless platform from the ground up that received over two million interactions during the testing phase with no downtime or bug-related issues.

Brocoders is an encouraging partner - they’re always confident that our software solutions will work, and that makes us look forward to everything they have to offer (Kalev Kärpuk, CEO & Founder, Adact).


Truck4Goods is a transportation logistics company that offers a platform connecting shippers with carriers for their freight delivery needs. The company provides a range of services, including instant pricing and booking, shipment tracking, and real-time communication between shippers and carriers and aims to simplify the freight delivery process, reduce costs, and increase customer efficiency.

Brocoders helped a logistics solution provider improve the UI/UX of their mobile app and continue to provide regular updates.

Their UI/UX skills have blown me away. They knew about everything from in-depth research to perfect execution. They were also patient and willing to walk us through their process while we learned (Tarmo Maasel, founder, Truck4Goods).

Final Thoughts

The future of SaaS design is expected to see a continued focus on user experience, customization, and security. With the increasing adoption of no-code and low-code platforms, businesses are looking for custom software solutions that are easy to use, secure, and tailored to their needs. Investing in high-quality SaaS design is crucial for companies looking to stay competitive in today's market.

Brocoders is a reliable partner for businesses looking to invest in quality SaaS design. Our experienced developers and designers work closely with clients to develop solutions that meet their unique needs and business goals. Brocoders strongly emphasizes user experience, creating intuitive and easy-to-use interfaces that enhance customer engagement and satisfaction. The company also focuses on security, ensuring client data is always protected.

Investing in first-class SaaS design with a partner like Brocoders can offer businesses several benefits, including increased efficiency, streamlined operations, and improved customer satisfaction. As companies increasingly rely on software solutions to drive growth and gain a competitive edge, the importance of investing in quality SaaS design is only set to grow.

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