Martech&Adtech Software Development Services

Brocoders builds and extends marketing technology (martech) and advertising technology (adtech) platforms, including marketing automation systems, marketing gamification platforms, customer engagement tools, loyalty program software, influencer marketing platforms, analytics applications, and customer data infrastructure. We work with martech SaaS companies that need to build new features, modernize their data stack, upgrade legacy systems, or extend their team with experienced martech engineers. Clients include Adact, a marketing gamification platform for which Brocoders built a system that successfully handled over two million user interactions without downtime.

We built and tested a marketing technology platform capable of handling traffic spikes to 300,000 visitors per hour without downtime or performance degradation. For Adact, a marketing gamification company, our team delivered a platform that accumulated over two million user interactions without experiencing downtime or bug-related issues, which the CEO described as meeting their success criteria. High-load martech architecture requires specific patterns: stateless application servers behind load balancers, horizontally scalable API layers, database read replicas, Redis caching for session and computation data, and CDN delivery for static campaign assets. Our team designs and implements this infrastructure from the start rather than retrofitting it when performance problems arise.

We build integrations with customer data platforms (CDPs) such as Customer.io, marketing automation hubs such as HubSpot, CRM and sales force automation (SFA) tools such as Salesforce and ZohoCRM, lead scoring systems, paid media platforms including Google Ads and Facebook Ads, customer success platforms, and payment providers including Stripe and PayPal. We implement these integrations using REST and GraphQL APIs, with webhook-based event handling for real-time data synchronization. Single sign-on (SSO) implementations are also a common integration requirement for enterprise martech clients, which we deliver using SAML 2.0 or OAuth 2.0 based on the enterprise client's identity provider.

Marketing gamification software provides businesses with pre-built campaign templates for quizzes, games, raffles, competitions, advent calendars, and other interactive engagement formats. These tools are used by marketing teams to increase audience engagement, collect first-party data, and grow subscriber lists through campaign participation incentives. Brocoders builds marketing gamification platforms with a template library that non-technical marketing users can configure and launch independently, a campaign analytics dashboard for tracking participation, conversion, and engagement metrics, white-labeling capabilities for agencies and enterprise clients, and API-based integration with the marketing stack for lead data export and campaign automation.

Enterprise martech clients often require custom user interface configurations, specific API integrations with their internal systems, white-label product versions with their own branding, and compliance with enterprise security and data governance standards. Brocoders builds the engineering capability for these customizations: UI theming and multi-tenant configuration systems that allow enterprise clients to customize the product appearance without requiring engineering involvement, API integration frameworks that connect the platform with enterprise ERPs, CRMs, and data warehouses, white-label infrastructure with custom domain support and branded login flows, and SSO implementation for enterprise identity providers.

Our martech data infrastructure work covers data pipeline development for moving data between marketing applications and a central data warehouse, cloud data warehouse setup and migration (Snowflake, BigQuery, Redshift), data transformation pipelines using tools such as dbt that convert raw event data into analytics-ready tables, and analytics dashboards that aggregate marketing performance data across channels. We also modernize legacy on-premise data infrastructure by migrating it to cloud-based equivalents that scale with data volume and reduce the operational burden of maintaining on-premise hardware and database servers.

Our martech portfolio extends beyond Adact to include Hypeboard, a real-time Instagram analytics and ranking tool for the US market built using React, React Native, and AWS — giving users live rankings and analytics data for Instagram profiles via a cross-platform mobile application. We also built Converthero, an exit-intent popup software product for a US client, developed with React and Ruby on Rails, that enables businesses to recover abandoning website visitors through targeted, behaviorally triggered popup experiences with an advanced popup builder. Both products are finished engagements that demonstrate Brocoders' capability to deliver complete, standalone martech SaaS products across analytics, conversion optimization, and engagement categories.