Bringing fashion enthusiasts and fashion lovers together

Take a sneak peak how Brocoders developed feature-rich online fashion marketplace Xellardoor with outstanding features for fashion enthusiasts.

Industry
B2C Ecommerce Marketplace
Location
USA
Clients since
2019
Status
Finished

The creators of the service realized how hard it is to decide on clothes you should wear and the accessories that suit them. The service helps the users get advice and expertise from fashion enthusiasts and fashion lovers altogether. Due to the service users can create their own looks as well as get inspired by the looks of other users. At the same time, users can do shopping using the service.

The situation

The creators of the service realized how hard it is to decide on clothes you should wear and the accessories that suit them. The service helps the users get advice and expertise from fashion enthusiasts and fashion lovers altogether. Due to the service users can create their own looks as well as get inspired by the looks of other users. At the same time, users can do shopping using the service.

Working process

Technologies

We opted for Figma to develop design patterns that we used to share with the client to acquire their invaluable feedback. On top of that, backed by a multi-year software development expertise that's been polished throughout almost 100 projects, the Brocoders team deployed the following up-to-date technologies:

Our team

For this project, Brocoders put together a versatile team of seasoned experts with dozens of successful projects under their belts. Our careful attention to detail, along with a client-oriented business approach, allowed us to become a long-term COMTECH's partner, helping them invigorate their employees and customers with a multi-functioning recruiting and talent acquisition software.

Brocoders attached a separate team for each development phase:

MVP development phase

  • Backend engineers

  • Frontend engineer

  • Project manager

  • UI/UX designer

  • QA engineer

Final development phase

  • Frontend engineer

  • Backend engineer

  • QA engineer

  • Project manager

Delivered Solution

The key benefits of this all-in-one platform include:

  • Choose and buy multiple outfit due to the service's integration with various suppliers.
  • Make inspiring sets of looks and collections using the staff available on the service as well as upload their own images.
  • Create your own shop and save there the looks and clothes you liked.

User’s workflow

The user's workflow can be described in the following way:

The user can register into the system through their Facebook, Instagram or e-mail account.

Sign up

In order to find the item the user needs, they can choose from the menu, depending on kind of product they wan to buy: clothes for men or women. For a more comfortable shopping the user can use extended filters: type of clothing and price range.

Shopping experience

Clicking on the item the user will see the detailed description of the item, the sizes available and bellow the list of similar products. If the user wants to buy the item, they should press "Buy" and they'll be directed to the shop where this item is sold. The user can also add the item they liked to their own shop, look, collection or inspiration.

Product page

Clicking on the menu "Discover shops" the user is able to see the shops and collections created by other users.

Shops list

Clicking on the shop they liked, the user can see detailed information about the shop and the items that they have there. If the user likes the shop they can press "Follow" thus they'll be automatically informed about the changes of the item ranges in this shop.

Shop items page

The user also has an opportunity to create their own Look, Collection, Shop and Inspiration. In order to created all these things, the user should click on the icon on the front page and choose what exactly thing they want to create.

Recruiter dashboard

For instance, in order to create a Look, the user should click on icon "Look". Then the user can either upload the photos from their desktop or Instagram account or choose from the items in the service. The user can also customize the Look, adding preferable background or frame. While creating the Look, the user should, as well, give it a title, add several tags, point out the gender for which the look has been created. Also, if they can make the Look visible in their shop and add it to their collection.

The process of creating a Collection is similar to that of creating a Look: click on "Collection", upload the desirable pictures from the computer or choose item from those that are in the system.

Candidate profile

In the Inspiration menu, the user can upload the pieces of clothes they liked and find similar products in the shops of the service using search filters: colour, type of the item and so on.

Job searching page

In order to create the shop, the user should click on the button "Shop" and submit all necessary data about their shop: it's title, shop's tags, choose the background of the shop and the main photo. After that the user can add the picture to the shop by dragging an image from the list to the left side of the screen. Other users can also comment on the items in the shop as well as put "like" on it and share in social networks.

Candidate calendar

Clicking on the menu "Notifications" the user can see the detailed statistics of their shop.

Project results

We’ve recently come up with the fact that almost 20,000 active users experienced a load performance issue. Our team managed to promptly reduce the load time to 3-5 seconds, but there's still more to upgrade. To address critical performance gaps and scalability requirements, we are about to implement new updates and optimize the code so that the system could support up to 100,000 active users.

The third development stage is already underway, and the client's plans include the implementation of new features and functionality enhancements, including Zoom integration.

We’d love to build something
amazing together

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Andrii Konoplenko

Andrii Konoplenko

CEO

We want to learn more about you! This short call gives you time to let us know about your needs to see if our product is right for you.