AI product development case studies: features shipped inside live products

See how Brocoders integrated AI into real products — voice recognition for sales training, mortality forecasting for pig farms, GPT-powered property descriptions, and smart vacation search. Real projects, measurable results.

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  • AI Development
  • Application modernization

If an AI-native competitor has appeared in your category, if you want generated text or predictions inside a product customers already pay for, or if the speech provider you integrated cannot handle your language, the cases below are yours: speech-to-text feedback in German and English after a vendor switch, mortality forecasting for 1,550+ producers, GPT-written location and exposé texts inside a live proptech SaaS. If the product is live, a software audit from $5,000 checks whether your data can carry the feature.

  • Lake logo

    Vacation rental marketplace grew from 500 to 40,000 properties

    • Vacation rental software
    • Microservices migration
    • Marketplace
    • Real Estate Software
    • Geolocation integration
    • AI Development
    • Application modernization

    Lake, US: Brocoders replaced the WordPress monolith with a NestJS back end and a Next.js front end and built real-time sync with property managers' PMSs through Calry, in 3 months from start to release. Six PMS partnerships now feed the marketplace, and property managers who refused to list before the rebuild list now.

    Area butler logo

    1.5 million data points per address turned into a listing brochure in 30 seconds

    • Geolocation integration
    • Real Estate Software
    • AI Development

    AreaButler, Germany: since 2022 a Brocoders senior engineering pod has built the interactive and 3D location maps, the GPT text engine that writes in the agent's style, server-side map rendering on AWS SQS, and the onOffice and Propstack integrations that push the brochure into the broker's CRM. 8,000+ real estate professionals in 27 countries use it.

  • HeyPractice logo

    Inherited edtech MVP rebuilt into an AI training platform in 5 months

    • AI Development
    • SaaS
    • Sales Training Software
    • Project takeover

    HeyPractice, Germany: Brocoders audited the codebase the company had inherited, kept the database and product logic, and rebuilt the API, business logic and React frontend on AWS, from October 2021 to production in 5 months. The pod grew from 2 to 8 people and shipped speech-to-text feedback in German and English on IBM Watson after AssemblyAI could not deliver German.

    Every pig logo

    AI-Powered Swine Management Software for 1,550+ Producers and Vets

    • SaaS
    • Telehealth app
    • AI Development
    • Livestock Management

    EveryPig, Iowa: since November 2016 Brocoders has built the health and welfare platform on Ruby on Rails and React, with offline mode, multi-timezone support and over 1 million stored images, and added mortality forecasting and disease outbreak prediction. 1,550+ producers and veterinarians use it across the US, Canada and Brazil in 7 languages.

Quick Answers to Common Questions

Does Brocoders build AI models from scratch or integrate existing ones?

Both — depending on what the project needs. For HeyPractice, we researched and integrated third-party AI services (IBM Watson for speech-to-text, PRECIRE for psychological text analysis) after evaluating several providers. For EveryPig, we connected a specialist ML module to a platform we built. For AreaButler and Lake, we integrated OpenAI's GPT models directly. The right call depends on your use case, timeline, and budget — we'll recommend the approach that ships fastest without creating technical debt.

Can Brocoders add AI features to an existing product?

Yes, and most of these case studies are examples of exactly that. AreaButler already had an MVP when our engineer joined its team in 2022; he added GPT text generation for location and exposé texts and moved it to gpt-3.5-turbo in March 2023, when AreaButler announced it was the first proptech in the DACH market to offer the model to all its users. Lake was already live when we joined — we rebuilt the platform and added ChatGPT for property description generation. You don't need to start from scratch.

What kinds of AI features has Brocoders shipped?

Across these projects: AI speech recognition and audio-to-text transcription (HeyPractice), emotional tone and keyword analysis from video recordings (HeyPractice), disease and mortality prediction from farm health data (EveryPig), GPT-powered location and property description generation (AreaButler, Lake), and proximity-based smart search (Lake). The common thread is AI that reduces manual work or gives users instant feedback they couldn't get otherwise.

What industries have you built AI solutions for?

EdTech (HeyPractice — AI sales training platform, Germany), AgriTech (EveryPig — swine health management platform, USA), PropTech (AreaButler — AI real estate tools, Germany), and Travel (Lake — vacation platform with smart search and content generation, USA). We're not limited to these — the AI patterns repeat across industries.

How do you handle AI provider selection? What if the first option doesn't work?

We treat it like any engineering decision: we research, test, and switch if needed. On HeyPractice, we integrated AssemblyAI first — it turned out not to support German at launch despite promises. We pivoted to IBM Watson mid-project and shipped on schedule. That kind of research and contingency work is part of what we deliver, not a billable extra.

What does an AI development engagement with Brocoders typically look like?

We work in 2-week sprints with demos at the end of each. For AI features specifically, there's usually a research phase where we evaluate providers or architectures before writing integration code — this is where problems get caught early. Most projects start with 3–8 people depending on scope. HeyPractice scaled to 8 people across frontend, backend, and QA. We size the team to the problem, not the other way around.

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Rodion Salnik

Rodion Salnik

CTO and Co-founder at Brocoders

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