Martech Software Development Case Studies

Q: What marketing technology products has Brocoders built?

Brocoders has built gamification and engagement platforms, social media analytics tools (including an Instagram analytics product), and exit-intent and behavioral targeting software for e-commerce and media clients.

Q: How does Brocoders approach data collection and analytics in martech?

Event tracking is implemented with a schema-first approach — events are defined in a spec before instrumentation, ensuring consistency across web and mobile. Data is funneled to the analytics warehouse (BigQuery, Redshift, or similar) via an event pipeline.

Q: Can Brocoders build gamification or engagement features into a marketing platform?

Yes. Brocoders has built points systems, achievement badges, leaderboards, and challenge mechanics for both consumer engagement platforms and B2B SaaS products looking to improve user activation and retention.

Q: What third-party integrations does Brocoders support for martech products?

CRM systems (Salesforce, HubSpot), email platforms (Mailchimp, Klaviyo), advertising APIs (Meta, Google Ads), CDP platforms, and web analytics tools. Integration scope is defined by the martech stack the client already operates.

Marketing Gamification Platform
- SaaS
- Gamification
An overview of our commitment to building the cloud-based gamification platform
Instagram analytics tool
- Social Media Analytics Tool
- SaaS
Developing cross-platform mobile application Hypeboard that shows real-time rankings of Instagram profiles
Exit-intent popup software
- SaaS
A case study on developing exit-intent popup software with advanced popup builder to increase user engagement and conversion rate