Martech application development: case studies

Explore Brocoders martech projects — gamification platforms, social analytics tools, and exit-intent software built for engagement, retention, and optimization.

If every custom campaign costs $15,000+ and takes 2 to 5 months, if up to 80% of your visitors never come back, if your platform sits on PHP and jQuery and each release is slower than the last, or if your product depends on another platform's API and its rate limits, the cases below are yours: a no-code gamification SaaS rebuilt off PHP that handled 3M+ visitors in half a year, an exit-intent popup builder, a real-time Instagram ranking app. A software audit from $5,000 tells you where to start.

  • Adact logo

    Gamification SaaS rebuilt off PHP and jQuery, 3M+ visitors

    • SaaS
    • Gamification

    Adact, Estonia: since 2021 Brocoders has rebuilt the marketing gamification platform from PHP and jQuery onto React, Next.js, Node.js and AWS Lambda, with game templates, multi-user accounts, a real-time analytics dashboard and a Zapier integration. Marketers launch campaigns without the custom game development that used to cost $15,000+ and take 2 to 5 months; one campaign collected 18,000 leads in 10 days.

    converthero logo

    Exit-intent popup SaaS with builder, templates and billing

    • SaaS

    ConvertHero, US: in 2019 Brocoders built the exit-intent popup SaaS on Ruby on Rails and React, with a popup builder, designer templates, timing controls, campaign analytics, lead capture, CMS integrations and subscription billing. Site owners add a popup without a developer.

  • hypeboard logo

    Real-time Instagram profile rankings in a cross-platform app

    • SaaS
    • Social Media Analytics Tool

    Hypeboard, US: in 2019 Brocoders built the React Native app on AWS that connects to the Instagram API, ranks profiles by category with a dynamic algorithm, and shows daily, weekly and monthly statistics for any profile and for the user's own. Users sign up with Instagram, pick categories and track their position.

Quick Answers to Common Questions

What marketing technology products has Brocoders built?

Brocoders has built gamification and engagement platforms, social media analytics tools (including an Instagram analytics product), and exit-intent and behavioral targeting software for e-commerce and media clients.

How does Brocoders approach data collection and analytics in martech?

Event tracking is implemented with a schema-first approach — events are defined in a spec before instrumentation, ensuring consistency across web and mobile. Data is funneled to the analytics warehouse (BigQuery, Redshift, or similar) via an event pipeline.

Can Brocoders build gamification or engagement features into a marketing platform?

Yes. Brocoders has built points systems, achievement badges, leaderboards, and challenge mechanics for both consumer engagement platforms and B2B SaaS products looking to improve user activation and retention.

What third-party integrations does Brocoders support for martech products?

CRM systems (Salesforce, HubSpot), email platforms (Mailchimp, Klaviyo), advertising APIs (Meta, Google Ads), CDP platforms, and web analytics tools. Integration scope is defined by the martech stack the client already operates.

Schedule a call or send us a message

We are thrilled about the opportunity to provide software development services for your business

Rodion Salnik

CTO and Co-founder at Brocoders

Pick a date that works for you to see available times to meet with me and discuss your project needs. Looking forward to meeting you!